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The Concept of An Open Business Plan Example: Neda’s By* Libre Services
Mohsen BANAN
E-mail: http://mohsen.banan.1.byname.net
http://www.neda.com/Records/201105012 April 29, 2011
Varbatim Copying Permitted
About This Document
  • This document is web published as Records-201105012 at: http://www.neda.com/Records/201105012.
Disclaimer
  • The material presented on this page does not constitute an offer to sell, or a solicitation of an offer to purchase.
Part I
Part 1: Concept Of An Open Business Plan
Idea, Money, People
Good Things Can Happen When
  • Idea (Innovation)
  • Money (Venture Capital)
  • People (Talent)
Come Together
Mono-Existential Capitalism and Poly-Existential Capitalism
Mono-Existential Capitalism Is Very Healthy
Poly-Existential Capitalism Is Very Broken (So Called Western IPR – Copyright, Patent – Is The Wrong Basis)
If Your Business is Libre Based, Then Consider An Open Business Plan
So, You Are An Engineer.
Recognize the disconnect between
Venture Capital Culture
and
Engineering Profession’s Culture
An Open Business Plan
An open business plan is a business plan with unlimited audience. The business plan is typically web published and made available to all.
Ramifications Of An Open Business Plan
An Open Business Plan Does Not Demand Total Transparency
Secrecy Is Often Part Of Good Business Execution
Example: Neda’s ByStar Libre Services
ByStar Federation of Autonomous Libre Services
A Jujitsu on the IPR Model.
Let’s Analyze it!
Part II
Part 2: Problem and Scope: Ills and Contours of the Cure
Deal Made: Personal Info - Targeted Advertising
In A Blink Of An Eye
American Public Made a Deal with American Corporations.
Free-of-Charge People Got:
Email (Personal Messages)
Calendar, Address Book, ...
Content Publication
Facebook Webpage & “Friends”
American Corporations Got:
Semantic Analysis of Email
Spying with consent
Logs and Trail Analysis
Behavior Cross References
Ramifications Of The Deal
  • A New Currency Has Been Created: Personal Information, Privacy, Autonomy
  • An Established Business Model that Translates Personal Information into Targeted Advertising
  • The Debit Side of this New Currency is Humanity
  • Americans got there with no discussion of long term social consequences. No discussion of Sociology, Social Psychology, Morality.
  • Mr. Zuckerberg (Founder of Facebook) Has Done More Harm To The Human Race Than Anybody Else His Age.
  • And He Was Celebrated As “Person Of The Year” (Time Magazine).
  • America is mostly an Economic Society.
  • And now this American Disease is spreading through out the world.
Internet Application Services Today: Ill Directed
  • The wrong model: proprietary, owned and controlled
    • Ownership oriented to the Service Provider
    • Non-transparent software
    • User information owned and controlled by the proprietary Service Provider
  • Structurally incoherent
    • Ad hoc: no overarching engineering design
    • Driven by short-term business expedience and profit
    • Functionally uncoordinated
Causes for Concern
  • Networks are societal resources and their usage model must not be left to free markets and business.
  • The Internet is today controlled by large corporations, and critical civil liberties are being compromised.
  • Current Copyright and Patent laws are in conflict with nature and are harming humanity.
  • As first generation engineers we have a responsibility to safeguard the societal welfare.
The goal of this project is to:
Liberate Internet Services
We Need To Be Very Multi-Dimensional
In Order To Get It Right
We Need To Consider Ramifications Of:
Software As Service
and
Service As Software
and
the Software-Service Continuum
In ALL Dimensions:
Philosophical, Societal, Engineering, Economic and Business
Is All Within Our Scope.
General Contours Of The Cure
ByStar Federation of Autonomous Libre Services
  • The Full Scope of Internet Services: Star “*” in ByStar means everything
  • Fully Libre: Complete rejection of so-called Western IPR
  • Autonomous When Possible Usually End-To-End
  • Federated Based on Autonomous Central only when required
Paving the way towards: The Convivial and Halaal Quadrant
We Are Proposing:
A Model Inversion For All Of Internet Services
From Industrial To Convivial
With Huge
Economic and Societal Ramifications
Our Goal
  • Full Spectrum Internet Services:
    Functionally Equivalent to What Exists
    hotmail, yahoo mail, google mail Facebook, Linkedin youtube, search
  • Full Software Service Continuum (Service, Desktop, Notebook, Handheld)
  • Focused on User Autonomy and Privacy
  • Purely Based on Libre Software
  • A New Radical Model but Fully Evolutionary
This We call:
ByStar (By*) Federation of Autonomous Libre Services
Libre Services: A non-proprietary Model for delivery of Internet services
A non-proprietary Model
for
delivery of Internet services
Free Software Ideology For Internet Application Services
From Free Software To Libre Services

PIC

From Software Wars To Service Wars

PIC

Model’s Track Record and Limitations
Beyond Free Software
We have won the Free Software battle Proprietary Software Already Lost We Demonstrated Two Things:
1
Model: Free/Libre is Superior to Proprietary
2
Implementation: GNU/Linux is Superior to Windows
(More Convivial)
But Now The Game Has Changed – Software has mostly become Service.
Limitation and Challenges:
Software is inherently collaborative and cumulative.
(naturally absorbs energy) Service is inherently remote and isolated. (but that can be changed)
Service is inherently remote and isolated.
(but that can be changed – When Service Is Software)
What Is The ByStar Family
  • By* is a coherent framework for enabling complex interactions among people, businesses and information.
    • Small and Medium Businesses: ForSMB.net Individuals:
    • ByName.net, ByAlias.net, ByMemory
    • Places and Events: ByWhere.net, ByEvent.net
    • Information: ByTopic.org
    • For Interactions: ByInteraction.net
Layering of Concepts and Results

PIC

Roadmap
  • Language, Definitions, Models and Concepts
  • ByStar Federation of Autonomous Libre Services
  • Joining ByStar, Obtaining ByStar Software and Using ByStar
  • Engineering Design of ByStar
  • ByStar Vertical Slices (Feature Families)
  • Economic and Business Dimensions of ByStar
  • Societal, Inter-Societal, Social and Legal Ramifications
  • Collaborative and Guardianship Framework
Part III
Part 3: Language, Definitions, Models and Concepts
Nature Of Poly-Existentials
  • So Called Western IPR is in conflict with Nature
  • What Are Poly-Existentials:
  • Multi-Possessabilty
  • Ownership is a one-to-one relationship
  • An Ownership Mistake With Ramifications Broader than Slavery
  • Pointer to PLPC Full title in box
Operation in the For-Profit and Non-Proprietary Quadrant

PIC

Software - Service Continuum Where Proprietary Looses
Service, Desktop, Laptop, PDA Continuum Free/Libre everywhere Hour Glass= Diversity on Top – Diversity at the Bottom – Cohesion and Convergence in the middle Consistent OS: Linux everywhere Consistent GUI: Gnome everywhere Consistent Applications: Emacs, ... everywhere Deep, Broad and Consistent Integration through Free Software and Libre Services
Protocols Hour Glass Note Convergence in the Middle

PIC

ByStar Hour Glass Importance of Convergence in the Middle

PIC

Service, Desktop, Laptop, PDA Continuum Libre everywhere
  • Consistent OS: Linux everywhere
  • Consistent GUI: Gnome everywhere
  • Consistent Applications: Emacs, ... everywhere
Deep, Broad and Consistent Integration through Free Software and Libre Services
Societal End-To-End Argument vs Rise of the Middle
  • Interactions Amongst People/Businesses and Information Could Be:
    1
    Direct End-to-End
    2
    Central Middle-Controlled
  • End-To-End vs Middle-Controlled Architectures have both Engineering and Societal Ramifications
  • Today’s Industrial Internet Application Services are generally Central and Middle-Controlled.
  • The Convivial ByStar Libre Services are generally End-To-End and Middle-Light.
  • The End-To-End model is Autonomy and Privacy Friendly
  • The Middle-Controlled model is Hostile to Autonomy and Privacy
The Engineering End-To-End Argument
Engineering End-To-End Summary
The most important benefit of the end to end arguments is that they preserve the flexibility, generality, and openness of the Internet. Movement to put more functions inside the network jeopardizes that generality and flexibility as well as historic patterns of innovation. A new principle evident already is that elements that implement functions that are invisible or hostile to the end to end application, in general, have to be “in” the network, because the application cannot be expected to include that intermediate element voluntarily.
ByStar End-To-End Philosophy
  • Make Services Autonomous Whenever Possible (peer-to-peer oriented)
  • Invest and Focus on End-to-End communications facilities amongst Autonomous Libre Services
  • When a Federated Service functions as an intermediary, limit its role to the bare essential of hooking the two ends. Thereafter, communications can be end-to-end.
Ivan Illich’s Concept of Convivial Tools
Tools are intrinsic to social relationships. An individual relates himself in action to his society through the use of tools that he actively masters, or by which he is passively acted upon. To the degree that he masters his tools, he can invest the world with his meaning; to the degree that he is mastered by his tools, the shape of the tool determines his own self-image. Convivial tools are those which give each person who uses them the greatest opportunity to enrich the environment with the fruits of his or her vision. Industrial tools deny this possibility to those who use them and they allow their designers to determine the meaning and expectations of others. Most tools today cannot be used in a convivial fashion.
Convivial Software
  • Unix/GNU Vs Microsoft Windows
    • Unified file model, pipe, small dedicated progs, ...
  • Emacs vs Vi
    • buffers, major-modes, minor-modes, key-maps, frames, windows, regions,
  • qmail vs sendmail
    • complete separation of queuing and spooling from submission, delivery and protocols.
Enable the tool user to be creative and expressive
Responsibilities of Professions and Health of Society
  • What Does “Profession” Mean? It also includes Societal Responsibility.
Halaal and Haraam Ethics of Software and Service
  • Halaal means Moral/Ethical Okay to do/consume
  • Haraam means Immoral/Unethical/Harmful Should Not Be Done/Consumed
Defining Halaal Software/Internet Service:
1
Is A Perpetual Transparent Modifiable Poly-Existential
Equivalent of “Free Software”
2
Its Use Has Been Endorsed By The Engineering Profession
3
Its Use Has Not Been Prohibited By Ethicists
(Sources of Emulation)
Halaal and Convivial Software Quadrant

PIC

Part IV
Part 3: By* Federation of Autonomous Libre Services
ByStart Entities

PIC

ByStar Registered Domains
Organizational Domains
neda.com freeprotocols.org by-star.net
Autonomous Domains
ByName.net ByName.com ByAlias.net ByAlias.com ByMemory.com ByMemory.net ByFamily.com ByFamily.net ByWhere.net
Federated Domains
BySource.org ByBinary.org ByContent.net ByTopic.net
Libre Services Supporting Organizations

PIC

Libre Services Engines
More Than LAMP
  • Rudimentary Manifestations
    • LAMP
      • Linux - Apache - MySQL - Perl/PHP/Python
    • Savannah and Savane
    • Wikipedia and Mediawiki
    • Can we do better than that?
      • Expand it
      • Formalize it
      • Make it be cumulative
By* Features and Capabilities
  • A named entity domain - Owned by the entity
    • A public website: My Internet
    • An expanded website for friends: My Extranet
    • A private portal: My Intranet
  • By* Libre Self-Publication Facility
  • By* Libre Texting
  • Email, e-fax, etc.
  • Blog, photo gallery, GeneWeb, etc.
ByStar Appliances Service As Software
  • BACS Autonomous Appliances Guaranteed Autonomy
  • BISP Appliances
  • ByStar User Environments Blee on Debian and Ubuntu
  • Re-Branding of ByStar
Interface Model of ByStar User Env and ByStar Services

PIC

Design Big, Implement Gradually
Design Big, Implement Gradually Autonomous First Convivial Design
Software To Service Aggregation

PIC

By* Naming principles What Is The ByStar Family
Take full advantage of the Domain Notation depth.
  • mohsen.banan.1.byname.net
  • forRent.1-98008-5765-05.bywhere.net
Part V
Part 7: Economic and Business Dimensions of ByStar
The Libre Services Revenue Model

PIC

ByStar Supply Chain Model

PIC

Marketing Strategy
  • On The Side of User
  • Jusitsu
Marketing Messages (West and East)
United States, West Key Marketing Messages
1
Autonomous Services vs Corp Owned Services
2
Convivial Model vs Industrial Model
3
Engineering vs Business
4
Libre vs IPR Regime
5
Preservation of Freedom, Privacy and Autonomy
East, Rest of the World Key Marketing Messages
1
Societal Autonomy, Assertion of Sovereignty
2
Rejection of American Hegemony Through the Libre Alternative
Marketing Strategy: Broad Philosophical Hell Raising
Rejection of Western Copyright and Patent Law:
Nature of Poly-Existentials
Abolishment of the so-called Western IPR Regime
PLPC-xxx
Preservation of Privacy and Autonomy:
Direct attack against proprietary competitors.
Public Sector Challenges:
Solicit Governmental Support.
Elevator Story
We use the existing Internet Service Provider Characteristics of:
  • Proprietary and Closed
  • Disregard for Privacy and Autonomy
as a Marketing vehicle to promote our functionally equivalent services which we call ByStar Libre Service.
The scope of ByStar is ALL Internet Services. The equivalent of MSN, AOL, Facebook, Linkedin, ... All combined.
This is possible with a model inversion (from Proprietary to Libre) which brings the collaborative and cumulative characteristics of Free Software to Libre Services.
Our Principal Sustainable Advantage
Lots of Coherent Established Assets + A complex business model based on rejection of patents and copyright + Rare fitness to execute this particular model.
Software engineers are best suited to lead this Part VI
Part 8: Societal, Inter-Societal, Social and Legal Ramifications
Collaborative Development Framework
1
East Conviviality, Halaal and Libre are more Eastern. The West is too deeply committed to IPR and pure economic models and self.
2
Software-Service Continuum Transparent Software and Transparent Service permits continuity of Service and Software. This is where the proprietary model looses.
Proprietary Market Insignificance is Libre Opportunity Eg: Perso-Arabic Script
  • See Perso-Arabic Document
LSIP Copyleft License
LSIP CopyLeft License Afero GPL V3 License LSIP is Open-Source and Free Software Dual Licensed if needed
Key Documents
  • Neda Open Business:
  • By* Libre Services Libre Services Manifesto PLPC-100105
  • ByStar full picture PLPC-110004
  • Unsolicited Proposal PLPC-110005
  • By* Libre Texting
Colophon
  • Produced with Halaal Software and Halaal Internet Services.
  • It uses LaTeX, beamer, ByStar, Blee, Emacs, ...
Colophon
  • Totally Libre and Copyleft
  • No proprietary software used in preparation, presentation and communication of this information
  • Slides prepared with beamer-latex
  • Presented using Ubuntu-Debian-GNU-Linux and Maemo on PDA
  • Served as an Autonomous Libre Service using Debian, Apache, Plone, ...
Questions/Comments/Discussion
Document Actions
Libre/Halaal Internet Services Provided At LibreCenter By Neda

Member of By* Federation Of Autonomous Libre Services

This web site has been created based exclusively on the use of Halaal Software and Halaal Internet Application Services. It is part of the By* Federation of Autonomous Libre Services which in turn are part of the Halaal/Libre By* Digitial Ecosystem which incorporate the following software components: